Email Marketing Specialist for Innovative Digital Campaigns

About the Role

We are seeking a highly skilled Email Marketing Specialist to join our dynamic team at GreenTech Solutions, a cutting-edge digital marketing agency. As an Email Marketing Specialist, you will play a crucial role in developing and implementing email marketing campaigns that drive engagement, conversions, and revenue growth for our clients. With a strong background in digital marketing and a passion for innovative campaign strategies, you will be responsible for crafting compelling email content, managing email lists, and analyzing campaign performance to optimize results.

Our company is built on a culture of innovation, creativity, and collaboration. We believe in fostering a work environment that encourages growth, learning, and teamwork. As an Email Marketing Specialist, you will be working closely with our design, development, and social media teams to ensure a cohesive brand voice and message across all marketing channels. If you are a motivated and creative individual with a passion for email marketing, we invite you to join our team and contribute to the success of our clients.

The project scope for this role is focused on managing and executing email marketing campaigns for a variety of clients across different industries. You will be responsible for developing campaign strategies, creating engaging content, and analyzing performance metrics to optimize campaign results. Our team environment is fast-paced and dynamic, with a focus on collaboration, innovation, and results-driven performance.

This opportunity is unique and exciting because it offers the chance to work with a diverse range of clients, develop and implement innovative campaign strategies, and contribute to the growth and success of our agency. As an Email Marketing Specialist, you will have the opportunity to work on a wide range of projects, develop your skills and expertise, and advance your career in a dynamic and growing industry.

Key Responsibilities

• Develop and implement comprehensive email marketing campaigns that drive engagement, conversions, and revenue growth for our clients.
• Create compelling email content, including subject lines, headlines, and body copy, that resonates with target audiences and drives campaign results.
• Manage email lists, including list segmentation, data analysis, and list hygiene, to ensure optimal campaign performance.
• Analyze campaign performance metrics, including open rates, click-through rates, and conversion rates, to optimize campaign results and improve future campaigns.
• Collaborate with design, development, and social media teams to ensure a cohesive brand voice and message across all marketing channels.
• Develop and manage email marketing budgets, including budget planning, expense tracking, and budget reporting.
• Conduct market research and competitor analysis to stay up-to-date on the latest email marketing trends, best practices, and technologies.
• Develop and implement A/B testing and experimentation strategies to optimize email campaign performance and improve results.
• Manage and maintain email marketing automation systems, including automation workflows, triggers, and dynamic content.
• Develop and manage email marketing reporting and analytics, including campaign metrics, KPIs, and ROI analysis.
• Collaborate with clients to understand their email marketing goals, objectives, and requirements, and develop customized campaign strategies that meet their needs.
• Stay up-to-date on the latest email marketing technologies, tools, and platforms, and make recommendations for new technologies and tools that can improve campaign performance and results.

Requirements

• 3+ years of experience in email marketing, digital marketing, or a related field, with a proven track record of developing and executing successful email marketing campaigns.
• Strong knowledge of email marketing principles, best practices, and technologies, including email marketing automation systems, email service providers, and email marketing software.
• Proficiency in HTML, CSS, and JavaScript, with experience in coding and designing email templates, landing pages, and microsites.
• Strong analytical and problem-solving skills, with experience in analyzing campaign performance metrics, identifying areas for improvement, and developing optimization strategies.
• Excellent communication and collaboration skills, with experience in working with cross-functional teams, including design, development, and social media teams.
• Strong project management skills, with experience in managing multiple projects, prioritizing tasks, and meeting deadlines.
• Proficiency in email marketing automation systems, including Marketo, Pardot, or similar platforms.
• Experience in managing and maintaining email marketing lists, including list segmentation, data analysis, and list hygiene.
• Strong knowledge of SEO principles and best practices, with experience in optimizing email campaigns for search engines and improving campaign visibility.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, and social media management platforms.

What We Offer

• Competitive salary and benefits package, including health insurance, retirement plan, and paid time off.
• Opportunity to work on a wide range of projects and clients, with the potential to develop and execute innovative campaign strategies and contribute to the growth and success of our agency.
• Collaborative and dynamic work environment, with a focus on teamwork, innovation, and results-driven performance.
• Professional development and growth opportunities, including training, mentorship, and career advancement possibilities.
• Flexible work arrangements, including remote work options and flexible hours, to support work-life balance and productivity.
• Access to the latest digital marketing tools and technologies, including email marketing automation systems, social media management platforms, and analytics software.
• Recognition and rewards for outstanding performance, including bonuses, promotions, and public recognition.

How to Apply

To apply for this exciting opportunity, please submit your resume, cover letter, and portfolio of work to our website. Please ensure that your application includes a detailed summary of your experience, skills, and achievements in email marketing, as well as any relevant certifications, training, or education. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

As part of our hiring process, we will be conducting a series of interviews, including a phone screen, video interview, and in-person meeting. We will also be requesting references and conducting a background check as part of our due diligence process. If you have any questions or concerns about the application process, please do not hesitate to contact us.